Revenue Channel
Diversification
Reducing risk by shifting from a corporate-heavy model to a balanced market mix.
Core Challenge
Overdependence on corporate bookings (60–70%) created a high-risk, unbalanced revenue mix vulnerable to market fluctuations and business travel shifts.
Strategic Need
Expand reach and visibility in residential segments, implement smart revenue management, and automate inventory to avoid overbooking issues.
Market Mix Shift
Residential Growth
Increased from 12% to 35%, nearly tripling the residential contribution to the top line.
Risk Mitigation
Reduced corporate dependency from 70% to a healthier 45%, protecting against volatility.
Balanced Portfolio
Created a diversified market mix that ensures stable revenue throughout the year.
Sustainable Impact
Strategic revenue management shifted the property from a high-risk model to a diversified revenue portfolio. This provides sustainable growth and real-time inventory control.
- Significant increase in direct bookings.
- Improved average daily rate (ADR).
- Real-time inventory management.
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